CRM Marketing Assistant
Empowering 20-somethings to look, feel and be their best so they can achieve amazing things
At ASOS our 2,000+ ASOSers are immersed in the creative worlds, live on their mobiles and have a truly entrepreneurial attitude. As a company, we’re not trying to mimic or profit from youth culture – we are part of that youth culture.
There’s nothing that excites us more than finding talent, fuelling it, then letting it fly. Whether it’s developing the careers of our staff or investing in a new tech platform, we love knowing that we truly keep fashion moving forward.
Ultimately, we get excited by interesting individuals and we want to feed this individuality, empowering our people and customers to look, feel and be their best so they can achieve amazing things.
At ASOS our 2,000+ ASOSers are immersed in the creative worlds, live on their mobiles and have a truly entrepreneurial attitude. As a company, we’re not trying to mimic or profit from youth culture – we are part of that youth culture.
There’s nothing that excites us more than finding talent, fuelling it, then letting it fly. Whether it’s developing the careers of our staff or investing in a new tech platform, we love knowing that we truly keep fashion moving forward.
Ultimately, we get excited by interesting individuals and we want to feed this individuality, empowering our people and customers to look, feel and be their best so they can achieve amazing things.
RM Marketing Assistant
The CRM Marketing Team forms part of the Engagement Marketing function in the Brand Experience (BX) department and is responsible for taking customer, campaign and channel insights and using them to devise a global strategy for engaging, converting and retaining customers via targeted messaging across all touchpoints.
Central to the ASOS strategy is to give customers the ‘confidence to be who they want to be’ and, as such, customer insight is at the heart of enabling that. This is used at a high level to drive key business decisions-making such as personalisation, globalisation, branding and new product development, as well as informing our day to day global marketing strategy.
The Role:
Always thinking data-first, the CRM Marketing Assistant will help to develop and deliver the customer-first engagement strategy across our owned marketing channels, as well as the on-site experience where appropriate. They will do so by leveraging CRM insights, technologies and best practice. They will work closely with many teams including Global Trading, Global Marketing, Performance Marketing, VM, Data Scientists, Creative, Editorial and of course, their own team CRM. They will report to the CRM Marketing Manager.
This role requires a broad skill set and the right candidate will be strategic, creative, enjoy problem solving and always want to push boundaries. A unique portion of this role will be to collaborate with head office in London daily, much of the most important relationship building will stem from successful communication between both offices.
The role will be based in New York.
The responsibilities will include but are not limited to:
- Collaborate on multi-channel BAU communication strategy and planning for the US and Canada; from emails to push notifications with oversight from the CRM Manager
- Execute day-to-day production of multi-channel comms. This spans the entire process from briefing, data and audience building to execution and deployment
- Spearhead collecting detailed reporting and learnings from all BAU comms
- Advocate A/B testing specific to the US markets and contribute solutions based both on best practices and best execution
- Assist with cross-functional projects throughout the CRM team and beyond, including collaborating with team members in the London main office
- Build relationships cross-functionally, particularly as they relate to the US and Canada growth strategies and global trading
- Execute and work in detail within html to create, modify and troubleshoot content
- Perform competitor analysis and benchmark all BAU activity to understand the CRM landscape
What success looks like:
- Demonstrate improvement on KPIs within BAU comms
- Great attention to detail for flawless execution of new tests and initiatives
- Offering new ideas within CRM and US market expertise
Skills and experience you will need:
- Experience, more specifically with CRM channels
- Previous experience working in an ESP, Responsys highly preferable
- Html experience, particularly as it relates to email rendering
- Excellent communication and interpersonal skills, particularly for communicating clearly and understanding cross-functional work across time zones
- Strong attention to detail, particularly towards quality and accuracy within marketing content
Desirable:
- Experience with data querying software, ideally SQL
- Analytical skills, understanding basic e-commerce KPIs
- Experience with Push notifications and/or SMS; ideally Urban Airship
- Knowledge of other channels such as display, SEO, PPC and affiliates
- Interest in marketing, fashion and retail e-commerce
Social Plugin