Area Marketing Specialist (Trade and Events), Dubai
MISSION
- Coordinate regional marketing and trade activities across local Markets in Middle East.
- Ensure brand representation throughout markets whist respecting guidelines at brand level.
- Acting as reference point for your relevant area.
- Contribute to increase consumers brand experience
STRATEGY IMPLEMENTATION:
- Implement Marketing plans at local level in alignment with central marketing guidelines
- Support manager in defining local marketing launch plans and propose actions to reach objectives
- Develop and share tools tailored to market specificities whilst maintaining the regional marketing strategy
EVENTS & REPORTING:
- Help manager to define concept for events
- Supervise & monitor trade-marketing activities (events, pop-ups, store animations, etc…)
- Create clear project briefs and manage negotiations with suppliers
- Work closely with the Communications Team for Press Events
- Build and contribute to pre and post event reports
- Perform competition analysis and interpret results along with recommendations of Best Practice
- Understand consumer trends users and expectations as well as marketing trends
BUDGET MONITORING:
- Support manager in defining, implementing, and monitoring of local support budget
- Close follow up of budget
- Analyze profitability of marketing initiatives
COORDINATION:
- Act as a main point of contact for all internal parties involved in events from head office to local teams (sales, marketing, merchandising, finance, etc)
- Coordinate stores activities with constant liaison with sales teams, mall management, always in line with brand image, guidelines and local strategy
Profile
- Project management
- Budget management and reporting
- Microsoft office (and specially Excel and PowerPoint)
- Customer Orientation
- Flexibility and ability to work under tight deadlines
- Team spirit
- Analysis
- Creativity
- Communication
Social Plugin