SEM Executive
Responsibilities:
- Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
- Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
- Keyword Research: Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor digital advertising and marketing
Requirements:
- Good understanding of relevant field
- Up-to-date with the latest trends and best practices in search engine marketing
- Experience with website analytics tools (e.g, Google Analytics, Google Adwords)
- Strong analytical skills and experience generating SEM reports
- Google ad words certification is mandatory
- BS/MS degree in Marketing or a quantitative, test-driven field
Job Type: Full-time
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