m/SIX | Media Planner
m/SIX is seeking a Media Planner. You will be responsible for all tasks and client service activities associated with an assigned brand/account. You will act as a steward of the entire communications planning process by providing pillars for media plans, executing plan changes/maintenance of media plans.
Reporting of the role
This role reports to the Business Director.
3 best things about the job:
- A competitive yet fun environment that combines the best of being excellent media planners of creative media thinking and at the same time being part of the largest media company in the world.
- Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field.
- Be an expert hybrid planner in both traditional and digital mediums.
Measures of success –
In three months:
- Being up to speed with cutting edge proprietary planning tools as well as able to extract and analyze important data; validating our recommendations.
- You would have a pulse of the business category & knowledge of competitive frame.
- Worked on moderate scaled live campaigns
- Have initiated contact with key media partners and understood the baseline of their offerings particularly digital.
- Connected with internal specialist & external stakeholders units to integrate solutions.
In six months:
- Being able to comprehend and apply our proprietary planning framework model in key campaigns.
- You would have landed live; larger scaled campaigns.
- You will have started to build relationships with the key decision makers within the current client portfolio.
- Master a flawless media execution process, working alongside various stakeholders.
In 12 months:
- Develop a strong category acumen - from a media and business point of view.
- Identify a pipeline of commercially viable solutions to support our client’s goals.
- Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning.
Responsibilities of the role:
- Develop and maintain media plans.
- Assist Senior Media Planner in devising strategy for brands.
- Review and update purchase orders within the execution framework.
- Ensure that all campaign efficiencies are achieved by analyzing campaigns, and recommend tactical changes to maximize campaign performance.
- Interact with media suppliers to work on upcoming opportunities.
- Prepare and update media reports for internal and external stakeholders (i.e. post buys, droppage reconciliation, PIBs, double spotting, SOV Tracker).
- Assist Senior Planner in preparing quarterly, semi-annually & yearly reviews.
- Assist Senior Planner to work with cross function departments/teams as part of the media management process.
- Client servicing on day to day basis.
What you will need:
- Must be a BBA / MBA from a reputable university of equivalent.
- Must have an experience of at least 1-2 years in media/digital/marketing experience.
- Must have strong organizational and numeracy skills
- Flexibility and able to work under pressure.
- Proficient in MS Excel.
- Respect hierarchy and follow a complete chain for assignments.
- Excellent personal/organizational management.
- Able to set and meet multiple demands within challenging deadlines.
- Excellent interpersonal skills – ability to communicate effectively at all levels, internally and externally, formally & informally.
About GroupM
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MediaCom, Maxus, and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people.
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
About Pakistan
The Pakistani media and entertainment industry expected growth in 2018 is 10%. The introduction of 3G and 4G along with a Cellular Mobile Teledensity of 70.83% makes Pakistan’s an exciting market with huge potential. The rapidly increasing 45 million user internet subscriber base with a 50mn broadband subscriber base (24.5% penetration) shows an optimistic growth for any media and advertising professional.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
Social Plugin