ASO Expert
Job details
Rapt games studio is looking for an Experience ASO Expert to support in planning, implementing, and optimizing Apps/Games and marketing campaigns across multiple channels. This role will suit anyone from a digital marketing background who is experienced in paid search & organic ASO.
RESPONSIBILITIES
- Manage multiple roles at one time
- Research and identify new opportunities to scale digital campaigns, both in the form of growing current channels and exploring new ones while understanding the potential impact on the business.
- Clearly, communicate the successes and failures of digital marketing campaigns to the team and management.
- Day to day management of accounts
- up to date with developments in ASO
- Maintaining and growing ROI for PPC campaigns
- Will have a track record of improvement, ranking, and traffic of app installs
- Up to date knowledge of digital marketing techniques - social, PPC, content marketing
- Write social media and email marketing content, generate and/or collaborate with the creative team to gather creative assets, and manage related processes.
- Monitor social media trends, best practices, and techniques to ensure correct account spend/growth, identify new opportunities and optimize user experience through analytics and A/B testing.
QUALIFICATIONS
- Proficiency in Google Analytics, Google Adwords, Google webmasters or similar platforms
- Deep understanding of ASO best practices and tactics for driving growth
- Some experience with mobile app marketing, ASO, and affiliate marketing are preferred
- Excellent verbal, visual, and written communication skills
- Strong analytical skills, experience with reporting and data analysis
- 1+ years of digital marketing experience preferred
- Experience of carrying out Keyword Research for content
- Have knowledge of On page SEO and Off page SEO
- Strong familiarity with key social platforms including Facebook, Twitter, Instagram, Pinterest, and YouTube.
Experience: +1 year
Required qualifications
BCSC
Social Plugin