Marketing Lead, Respiratory & Specialty
Lead the development and execution of OPU operational plan for the defined TA/brands in alignment with ROPU brand strategies, with a focus on maximising customer engagement and execution excellence to drive sales growth and market share gain.
Ensure cross business/function alignment with Medical Affairs and Sales and regular inputs/feedback to ROPU PM Marketing Head and TA/brand teams.
Provide OPU inputs into the development of ROPU brand strategies.
Lead, manage and develop direct reports within the TA in the OPU.
Duties & Responsibilities:
- Lead the development and execution of OPU operational plan for the defined TA/brands
- Contribute to the LTF/Outlook preparation by providing sales and investment planning for the defined brand/TA
- Drive the TA/Brand performance in line with the OPU objectives
- Provide input to ROPU brand teams on local market, customer and competitor information as part of the development of the IBP
- Work as a TA/brand team to implement OPU operational plan including OPU customer engagement plan (e.g. advisory boards, stand alone meetings, symposia aligned to external society meetings, KOL development plans, etc.)
- Launch readiness driver - lead local launch readiness process to ensure achievement of launch readiness milestones
- Ensure cross functional alignment with Medical Affairs, Marketing Access and Sales
- Manage allocated TA DP budget
- Pro-actively engage with and manage multiple customers needs and represents them in BI decision making and planning
- Coordinate and lead the strategic direction of the TA including the close collaboration with cross functional teams, namely Medical, Decision Support and ROPU Brand Teams
Requirements:
- At least 6 years marketing and sales experience
- At least 2 years leadership experience
- Respiratory and/or Specialty TA experience is optional advantage
- Solid experience in pharmaceutical marketing at a managerial level with a track record of success
- Highly developed English communication skills both written and spoken
- Strong business acumen
- Strong analytical and planning ability
- Strong interpersonal skills
- Scientific orientation
- Passion for performance
- Decision making
- High Accountability, Agility and Intrapreneurship
Who we are:
At Boehringer Ingelheim we create value through innovation with one clear goal: to improve the lives of patients. We develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals. As a family owned company, we focus on long term performance. We are powered by 50,000 employees globally who nurture a diverse, collaborative and inclusive culture. Learning and development for all employees is key, because your growth is our growth. Want to learn more? Visit boehringer-ingelheim.com and join us in our effort to make more health.
If you have any question on the recruiting process, please contact: HRRecruiting.SG@boehringer-ingelheim.com
Note to Recruitment Agencies:
Boehringer Ingelheim (BI) does not accept candidate submissions from recruitment agencies that BI does not have existing contracts with.BI will not be responsible for payment of recruitment fees for the hiring of candidates whose resumes were submitted to BI employees or BI offices without BI’s prior permission.
Job - Marketing & Market Access
Primary Location - Africa, Asia, Australasia-Thailand
Organization - TH-Boehringer Ingelheim (Thai) Ltd.
Schedule - Full-time
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